Ajay Devgan is known in the industry for being truthful and absolutely honest when standing by his beliefs and opinion and he is also humble enough to give credit when due we hear!!

After receiving rave reviews post the release of the film and the enormous collection at the box office, when asked in a recent interview about his 4 months publicity blitzkrieg for his directorial debut, Ajay immediately gave full credit to Eros International, Co-Producer Kumar Mangat, Publicist Parag Desai and Publicity designer Rahul Nanda for taking U, Me Aur Hum to new levels!! He especially thanked his publicist for getting him to try to be more media savvy and consistently in the news for the past couple of months.

In an industry where the people behind the scenes are rarely spoken about, this comes as quite a refreshing change we say!!